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Google Analytics advanced growth hack

I am sure you have installed Google analytics tracking for you website. Now its time to Go Pro. Rather than knowing only knowing what someone is doing on your website, use this trick to know who your visitors really are

  1. In- Market Segments – This will let you understand what your visitors are currently actively researching and purchasing. More like their product and purchase interest
  2. Affinity Categories – This lets you see what the lifestyle preference of your visitors are

To make the Demographics and Interests data available in Analytics, you must:

  1. Update Analytics to support Advertising Features.
    When you enable Advertising Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from anonymous identifiers (app activity).
  2. Enable the Demographics and Interests reports.

Enable Demographics and Interests reports

You can enable the Demographics and Interests reports from either the Admin or Reporting tab.

To enable the reports from the Admin tab:

  1. Sign in to your Google Analytics account.
  2. Select theAdmin
  3. Navigate to the account and propertywhere you want to use Demographic and Interests data.
  4. In thePROPERTY column, click Property Settings.
  5. UnderAdvertising Features, set Enable Demographics and Interests Reports to ON.
  6. ClickSave.

To enable the reports from the Reporting tab:

  1. Sign in to your Google Analytics account.
  2. Navigate to the account, property, and viewwhere you want to use Demographic and Interests data.
  3. Click theReporting
  4. Open theAudience > Demographics > Overview

Demographics Overview report, Demographics and Interests not enabled.

  1. ClickEnable (above the introductory text).

You should see data in your reports within 24 hours of enabling.

image source: thedrill.

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Tesla Model S – Humans and robots in sync

I was watching the new video from Wired‘s series – The Window and I couldn’t help but be amazed at the fluidity with humans and Robots work to assemble the Tesla Model S

It almost seems like they are in sync, Dancing if you may. The way we interact with machines in the neat future is going to be radically different.

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India’s startups lacking guardian ‘angels’

This post originally appeared on the AFP newswire and has been picked up and published in multiple news outlets across the globe

by Staff Writers
Mumbai (AFP) May 8, 2013

It is seen as a land of entrepreneurs, economic growth and huge business potential, but India appears to be failing its promising startup companies which are struggling to find investors.

While there is no lack of ideas among the country’s vast young population, funding is declining from venture capitalists and rich “angel” investors, as they are known, who are often crucial to a young firm’s success.

“Risk-taking appetite from investors is low,” said Internet entrepreneur Nameet Potnis, who is trying to address the problem by setting up Nurtured.in, a platform to connect startups with early-stage investors.

“It is easy to set up an online business in India but very difficult to do business,” he told AFP.

Three decades after businessman N.R. Narayana Murthy and six other Indians sat around a kitchen table and formed leading IT outsourcer Infosys, the country is yet to create a favourable business environment for new entrepreneurs.

Just five percent of thousands of Indian startups get funds from sources external to friends and family, analysts say.

It is one of the toughest countries in the world for a startup to flourish, according to a 2012 report by US-based research firm Startup Genome.

Venture capitalists invested $1.09 billion through 222 deals in 2011, but this dropped by 30 percent to $762 million through 206 deals in 2012, according to researchers at Venture Intelligence, based in southern Chennai city.

The decline could not come at a worse time for the young Indian professionals and business graduates who are risking branching out on their own, after losing or quitting lucrative jobs amid the global downturn.

India’s own economic growth slowed to an estimated 5.0 percent for the fiscal year that ended March, its slowest rate in a decade, but that has not deterred many youngsters from trying to turn their ideas into businesses.

Some of India’s well-established startups include Nasdaq-listed online travel firm makemytrip.com, shopping website Flipkart and digital entertainment company Hungama.

In recent years, ventures have branched into areas as varied as pet care, gaming, restaurant guides and e-learning, and the startup bug is spreading into smaller Indian cities.

“More companies are coming up and not that much… money is being put in,” said Sampad Swain, an entrepreneur who founded “Instamojo”, which helps to sell digital downloads.

Jubin Mehta of Yourstory.in, an online site which tracks startups and entrepreneurs, said venture capitalists tend to look over 200 ideas before investing in one.

“Roughly 500 startups come up each month. And less than five percent — only about 25 — receive external funding,” he said.

Kulin Shah, an entrepreneur and former venture capitalist, said angel investors have become more demanding in the current economic climate, trying to avoid getting their money blocked in ventures for too long.

Angels are increasingly unwilling to fund firms that are clones of foreign startups or face intense competition, such as online car rentals, car pools and best-deal ventures, Shah said.

But too much caution can prevent investors spotting a hit, such as Nischal Shetty’s Twitter application “justunfollow”, which has more than three million registered users including 10,000 paid customers.

When he set it up three years ago, he generated revenues from day one despite a lack of enthusiasm from external investors.

“Angels asked me: how will you make money from this?” he said.

There are a few signs of hope for budding entrepreneurs.

In southern Kochi city, a massive glass-and-metal campus called “Startup village” is nurturing young engineers and aims to launch 1,000 Internet and mobile firms in 10 years.

Nasscom, an IT trade body, says startups are a “critical pillar” of the industry and last month launched “10,000 startups”, a programme which will shortlist and help fund as many ventures in the next 10 years.

“We have to create an environment where early-stage funding comes in,” Nasscom president Som Mittal said at the programme’s launch.

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Sugata Mitra’s TED winning Talk – The child-driven education

Education scientist Sugata Mitra tackles one of the greatest problems of education — the best teachers and schools don’t exist where they’re needed most. In a series of real-life experiments from New Delhi to South Africa to Italy, he gave kids self-supervised access to the web and saw results that could revolutionize how we think about teaching.

Watch the awe-inspiring video below

If you want to Help, there are 5 things you can do

  1.  Try out a Self-Organized Learning Environment (SOLE) in your home, school or community.
    Download the SOLE ToolKit here. Share your feedback here
  2. Join the School in the Cloud mentor network of educators. Email Sugata to become part of the network
  3. Make a financial contribution to this TED Prize wish.
    Email sugata@ted.com
  4. Spread the word on Twitter #TEDSOLE
  5. Help build the School in the Cloud. See the list of current needs below and email sugata@ted.com to make a commitment.

HELP BUILD A SCHOOL IN THE CLOUD

This is a list of current needs for the School in the Cloud:

Core technology assistance

  • Cloud-based software design to manage laboratory school operations and education resources.
  • Video conference capability
  • Biometric and sensory technology

Hardware

  • Computers
  • Large monitors
  • Furniture designers
  • Solar air conditioners and heaters
  • Water purification units
  • Innovative display methods (chalkboard paint, glass whiteboards, etc.)

Automated Remote Systems

  • Robotic cleaning machines
  • Remote heating, lighting and cooling systems
  • Other auto-monitoring systems

Architectural

  • Build experience in the developing world and tropics
  • Awareness of safety, power, electric and storage issues

Marketing

  • Identity branding
  • Web design
  • Training video toolkit

Email sugata@ted.com to make a commitment.

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Chamath Palihapitiya on growth hacking [Video + Slides]

Last year, Udemy and Wildfire held the first Growth Hackers Conference. At the conference, Chamath Palihapitiya, spoke about growth hacking. Below is a video of the talk followed by the accompanying slides.

Video

Slides

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Facebook Cheat sheet for Social Media Managers

Social Media Managers are always on the lookout for ways to increase engagement within their brand’s Facebook page. As I have written previously, the true power of social commerce can be understood using referral economics of word of mouth.

In a recent report, Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.

These stats reveal an array of interesting things about brand pages. For instance,

1. Updates with emoticons saw higher interaction rates than those with pictures

2. Posts that contain the words “take,” “click,” “submit,” “check,” and “shop” experience significantly lower rates of interaction.

See the full infographic below— and always, do take everything you read with a pinch of salt.

facebook-post-cheat-sheet

 

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Growing trends in the media and digital sector for 2013

Digital media

Millward Brown, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

They expect 2013 to be another dynamic year for online display, mobile and social media. Consumers have ever higher expectations of intelligent digital advertising approaches, and marketers will need to deliver more sophisticated campaigns to keep pace with what works.

You can view a detailed interactive version of the top 10 digital and media predictions on the Millward Brown website.

1. Facebook‘s monetisation drive will provide new, richer advertising opportunities for brands.

2. Social media listening evolves from monitoring to insight.

3. Emergence of ‘mobile remotes’ make it a central pillar of smart communication plans.

4. The great paywall makes for scarcity of premium eyeballs.

5. Omnichannel marketing helps brands build on meaningful moments of engagement.

6. Social TV grows up and becomes part of the narrative rather than a conversation about the narrative.

7. Mobile advertising in Africa tackles the smartphone divide.

8. Greater collaboration needed to make the most of real-time optimisation.

9. Better aligning of online display with objectives.

10. More meaningful mobile engagement via apps and actions.

See the complete report below.

To explore these predictions in more detail, click here to download a Pdf copy.

Source: Millward Brown

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