An unconventional experiment which involved using homeless people as 4G mobile wi-fi hotspots has gather a lot of crowd at the SXSW happening at Austin, TX. The project is defined as a “Charitable Experiment“.
A lot of homeless men equipped with Verizon MiFi’s wearing specially printed t-shirts which say, for eg., “Hi, my name is Clarence, I am a 4G hotspot, SMS HH Clarence TO 25827 for access” with a URL of the Homeless Hotspots website. It suggested that public pay $2 for 15 minutes Wi-Fi access to the internet. Suddenly, a lots of sparks generated around the world as the news spread, some thought of it as an awesome idea, which may help the homeless people, while other called it downright demeaning.
Launched as a ‘beta test’ by advertising firm BBH Labs said “there’s an insane amount of chatter about this, which although certainly villainises us, in many ways is good for the homeless people we’re trying to help”, on their blog. The advertising firm, apparently says that it is trying to modernise the concept of street newspapers, which are created and sold by homeless people. Instead of selling a newspaper, the homeless person now sells Internet access as well as access to the newspaper’s content.
BBH Labs Director of Innovation Saneel Radia said, “It’s unfortunate how much information being shared is incorrect, this project is not selling a brand and there is no commercial benefit whatsoever to BBH Labs. Each of the Hotspot Managers keep all of the money they earn. The more they sell their own access, the more they as individuals make.” What do you think?
- Homeless Hotspot plan ‘to be axed’ after outcry at using real people for walking wi-fi (dailymail.co.uk)
- The Homeless Used As Wi-Fi Hotspots (theobamacrat.com)
- No, Homeless People Are Not Hotspots (technologyreview.com)
- Homeless People Hired To Act As 4G Hotspots (neatorama.com)
- Hipsters at SXSW Have Strapped 4G WiFi HotSpots To Homeless People #Win (shabooty.com)