Google Analytics advanced growth hack

I am sure you have installed Google analytics tracking for you website. Now its time to Go Pro. Rather than knowing only knowing what someone is doing on your website, use this trick to know who your visitors really are

  1. In- Market Segments – This will let you understand what your visitors are currently actively researching and purchasing. More like their product and purchase interest
  2. Affinity Categories – This lets you see what the lifestyle preference of your visitors are

To make the Demographics and Interests data available in Analytics, you must:

  1. Update Analytics to support Advertising Features.
    When you enable Advertising Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from anonymous identifiers (app activity).
  2. Enable the Demographics and Interests reports.

Enable Demographics and Interests reports

You can enable the Demographics and Interests reports from either the Admin or Reporting tab.

To enable the reports from the Admin tab:

  1. Sign in to your Google Analytics account.
  2. Select theAdmin
  3. Navigate to the account and propertywhere you want to use Demographic and Interests data.
  4. In thePROPERTY column, click Property Settings.
  5. UnderAdvertising Features, set Enable Demographics and Interests Reports to ON.
  6. ClickSave.

To enable the reports from the Reporting tab:

  1. Sign in to your Google Analytics account.
  2. Navigate to the account, property, and viewwhere you want to use Demographic and Interests data.
  3. Click theReporting
  4. Open theAudience > Demographics > Overview

Demographics Overview report, Demographics and Interests not enabled.

  1. ClickEnable (above the introductory text).

You should see data in your reports within 24 hours of enabling.

image source: thedrill.